EVALUATION

Question One:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product is based on a thriller theme and because thrillers are not meant to be funny or comical, it has a very serious feel to it. It uses appropriate music, because sound and music provides the pace of the film, which is very serious and tense and creepy. This makes the viewer feel as if something bad or sinister may happen.

The main aim is to build tension and suspense in the viewers.

In our media product, we used many different camera-angles to create that feeling of suspense and to make our character look vulnerable.

The title sequence that we used suits out media product because the text is BOLD and the Font we used looked quite sinister. Sometimes, just by looking at the title sequence of a film, the viewer can tell how the rest of the film will flow.

Question Two:

How does your media product represent particular social groups?

In our media product, we only have one character starring. the character is a female and she is asian so she wears a headscarf. I think that the character in our media product represents the social group of a vulnerable and lonely female, who can easily be attacked by a certain individual or something of the same sort.

Our media product has been filmed in the location of Columbia Road flower market, which is based in east London. East London is known to have a large population of the Asian community and our character wearing a headscarf represents that very well. She is in a flower market and after buying a bunch of flowers she walks through the flower market which is very busy with many people around her. Throughout the clip, she is walking and she thinks that someone is following her and sometimes she turns around to check. Near the very end of the clip, she ends up getting lost and turns up at a dead end and drops the bunch of flowers that she was holding.

This part of the clip is showing that she is alone and vulnerable and she was being followed by someone, even though she wasn't entirely sure.

I think that portraying a female who is by herself shows that females are more weaker than males and that they can be approached by anyone without hesitation or fear.

Question Three:

What kind of media institution might distribute your media product and why?

I think that Universal Pictures might distribute our media product. The reason why I picked this distribution company is because our film has been made on the basis of it being a thriller. The inspiration for our clip came from the film American Psycho, where a normal person lives his life peacefully at day time but when it comes to night time, he turns into a psychopath and goes on a killing spree. Our clip doesn't show a psychopath but the character in our film, who is a female, is meant to be followed by one but she isn't aware of this.

Question Four:

How will you attract/address your audience?

There are many ways of addressing your audience or attracting them. The style of release we are planning for our film is for it to be globally distributed and we are hoping for it to be widestream. During my course in AS Media, we were all learning about two particular films, namely the British film called Shaun of the Dead which was quite a low budget film and was distributed by Universal Pictures. The second film which were all asked to study about was Star Trek, which was a high budget film and was distributed by Paramount Pictures. Both of these films were distributed differently. This is because Shaun of the Dead was British and was a low budget film, so it wasn't aimed at a wide audience and therefore it was only advertised in the UK first. Shaun of the Dead had many ways of advertising their film. They used the Internet, magazines, newspapers, television, marketing etc. Star Trek also advertised in a similar way but because their audience was aimed more widely, so they advertised globally.

Question Five:

Who would the audience be for your media product?

The typical audience for our film would be the age group between 16-40. The reason for this is because a person from the age of 40 or over is not likely to watch a scary thriller or horror film like we created for our media product. A normal person from the age of 20-25 will most likely have a job and he will be earning a decent salary or wage so he will occasionally go to the cinema to watch a film with either a friend, his girlfriend or a bunch of friends. This type of person will probably go to watch a thriller film which is what our media product is about. We hope that our media product wll be shown in well-known cinemas such as Cineworld, Vue, Odean etc.

Question Six:

What have you learned about technologies from the process of constructing this product?

Throughout our coursework we have learned to use many different types of technologies to create our media product. Below will be a short soundover clip of most of the technologies that we used to create our media product. Mainly to create our media product, we used a JVC video camera, 2 memory cards to save the clips onto, sometimes when we needed it we used a tripod, and on the Apple Mac computers, we used the softwares called, Final Cut Pro, which is used to edit film clips professionaly, Soundtrack Pro, which is use to create a soundtrack for our film and lastly we used Livetype, which is used to create title sequences which we put in our film also. Using the internet, we had to regularly update blogs on blogger.com, and this is also a form of technology. We also had to use other websites, such as imageshack.com and artofthetitle.com. Imageshack.com was needed to upload pictures in the right format and artofthetitle.com was used to compare 9 screenshots of out media product to another film that is similar or that inspired us.

Question Seven:

Looking back at your preliminary match-cut task, what do you feel you have learned in the progression from it to the full product?

When we first started our coursework, before we actually started it, we had to do a preliminary match-cut task. Looking back at this, we can see that our skills regarding filming and also using the different softwares were not so good. The filming was not professional, for example, it was shaky and sometimes out of focus etc. This is because we had not yet known how to use everything properly. But as time went by throughout our coursework, we got better and better at using everything and it also became much more easier for us. The match-cut filming was done by us as 'rookies' at the time, but now, as we look at our final media product, we can call ourselves 'amateurs' or maybe even 'professionals', because we now have the know-how of filming and editing and all we had to do was put everything together and we ended up with our final media product, which was named 'Dead End'.

Overall, my experiance and also my group mates experiance has been very helpful. Before we started media coursework, we didn't really know much but now I can say that we know quite a bit.

Question Eight:

Audience feedback and comments.

After our films had been seen by the whole AS Media group in the cinema, we got alot of feedback and comments from them. We asked many different people to describe our film in one word, and then we gathered all the words together to make a word cloud about our film. We used the internet website wordle.net to create a word cloud. This is how it might look like, with all the words that were used to describe our film by other student, family, friends and teachers.